Pampers Cruisers with Drymax and Team USA

January 28, 2010



I feel very honored to be able to share this information with you.  For many U.S. Olympic athletes, bringing home a medal is not just their dream - it's their family's dream. Pampers is working with two medal contender athletes - U.S. Olympic goldmedal speed skater and dad to baby Hadley, Chad Hedrick; and skeleton World Champion and mom to toddler Lacee, Noelle Pikus-Pace - and both of their families - to share their Vancouver experiences from their babies' point of view. Photos and videos will be uploaded daily to Pampers.com I cannot wait to see them.


Did you Know?

•A nine-month old baby can crawl up to 400 meters in 20 minutes (Learning to Keep Balance. Karen Adolph, Dept of Psychology, New York University)

•A cruising baby in one day can take as many steps as a marathon runner in a race (O'Malley, M. "Normalization of temporal-distance parameter in pediatric gait" J. Biomechanics 29, 619-625, 1996)

•A baby can fall up to 300 times before managing to stand up or walk (American Academy of Pediatrics, pg 260-261; Babyhood, P. Leach, pg 254)
 



Pampers Cruisers with Dry Max is the brand's first high performance diaper and the biggest innovation for the Pampers brand in the last 25 years. Pampers has invented the Dry Max technology and applied it to the current Swaddlers and Cruisers core, which allows the diaper to be 20 percent thinner than current Pampers Cruisers without sacrificing any performance. This hard-working diaper locks wetness away and is Pampers' driest diaper ever. New Pampers Cruisers with Dry Max have game-changing benefits for mom, baby and the world.

Pampers is offering a great chance for you to win a years supply of diapers for your little one.  For your chance to win simply go to Pampers.com starting on January 29th and request your sample pack of Pampers Cruisers with Dry Max.  If one of the three diapers in your pack is a Team USA stamped diaper you win.  They are randomly inserted into the packages so we all have a fair chance to win.


•Did you know that a cruising baby in one day can take as many steps as a marathon runner in a race*, and a nine-month old baby can crawl up to 400 meters in 20 minutes**? It's this active play that continually inspires the Pampers brand, and that's why moms and dads are encouraged to log on to Pampers.com beginning February 12 to join in celebrating the development of their own best players. Parents will have the ability to upload a video of their baby crawling from left to right, and randomly selected videos will be compiled into a Pampers Cruisers Diapers with Dry Max "Baby Relay" commercial which will air during closing day of the Olympic Winter Games, giving babies a chance to showcase their own playful ability in the same forum as the most elite athletes.

On to the most important stuff for mom.  Pampers Cruisers with Dry Max has:

•New Dry Max technology - our driest ever - to help lock wetness in up to 12 hours.
•Twenty (20) percent less bulk, making it Pampers' thinnest diaper and our driest ever
•Softer outer cover for comfort inside and out
•Tapered design
•Sesame Street® characters (Sesame street® is a licensed character with Pampers in North America)
•Will be offered for the same price as current Pampers Swaddlers and Cruisers (Pricing is at the sole discretion of the retailer.)

The thinner design allows mom to carry or store more of them within less space.  I have two in diapers so less space is so important to me and I am so excited to get to try these diapers out.  Pampers Swaddlers and Cruisers with Dry Max will be available at mass, discount, baby specialty, grocery and eRetail stores where Pampers products are sold beginning March 2010.  But don't forget in the meantime to go to Pampers.com starting tomorrow, January 29th, and request your free samples.

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